by Deke Hooper | Mar 6, 2024 | The Ad Tech Blog
As a publisher, there are a few core metrics that are probably looked at on a daily basis. Daily visitors, Revenue, CPM, maybe fill rate if you’re more advanced. However, there’s one vital metric that you may be ignoring that can significantly impact revenue:...
by Deke Hooper | Mar 6, 2024 | The Ad Tech Blog
In today’s digital advertising landscape, viewability has become a crucial metric for marketers and advertisers. Viewability refers to the measurement of whether an ad was actually seen by users. It ensures that advertisers get their money’s worth and...
by Deke Hooper | Mar 6, 2024 | The Ad Tech Blog
Pre-roll video ads are a type of advertising that allows publishers to generate revenue from their video content. These ads are typically played before a video starts, and can be used to promote a product or service. Pre-roll ads can be beneficial for publishers who...
by Deke Hooper | Mar 6, 2024 | The Ad Tech Blog
Video advertising has become one of the most powerful and profitable tools for publishers to monetize their content. As a result, ad tech companies have developed innovative platforms that are helping publishers maximize their video ad revenue through different video...
by Deke Hooper | Mar 6, 2024 | The Ad Tech Blog
The ad tech industry has a reputation for being complex. The interweaving technologies and custom solutions are often hard to navigate, and can leave advertisers with a lack of trust in the process. With the depreciation of cookies, publishers have an opportunity to...
