The enterprise ad management platform.

Ad management can be complicated and difficult to optimize.

Join the diDNA ecosystem to optimize all digital ad inventory and maximize ad revenue with one platform!

20+

Billion Monthly Ads Managed

+1,000

Mobile And CTV Apps Under Management

30k+

Publisher Domains Choose DiDNA

200+

Million Monthly Video Ads Managed

Industry leadership and advocacy within the Prebid community

We have custom solutions for everyone.

Select your role.

The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand

diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process. As the platform continued to evolve so did our global ad ecosystem.

Features

Seamless Integration Through DiDNA Portal, Prebid Or GAM

Integrate in as little as 24 hours* through numerous industry standard integrations that have been optimized by the diDNA core technology.

Leading Video Demand Integrations Through VAST/IMA, S2S And Prebid

Simplify implementation with industry standard integrations optimized with diDNA technology while remaining player agnostic and increasing fill rate and CPMs.

Self Service Header Bidder Management

Automate and optimize your header bidder wrapper with a click of a button and a single line of javascript.

Google Open And Exchange Bidding Management

Experience all the benefits of server to server bidding without the complicated setup. Improved ad load times (half the industry average), bid pressure, and CPMs resulting in higher ad revenue.

Managed Prebid Integration

Integrate all of the diDNA ad technology and demand in one single prebid compile if you host your own prebid.js.

Real Time And Pass Through Reporting

See daily ad revenue, CPMs, performance per network all in visually appealing graphs and reports. True transparent reporting where you can see exactly where every dollar is coming from.

Self Service Client Portal

Manage header bidders, OB, Exchange bidding, GDPR/CCPA compliance, and other ad management items with a click of a button.

50+ Premium Demand Partners Through DIRECT Relationships

With a strong stance against reselling and arbitrage, you’ll see direct relationships with our premium demand partners so you get the ad revenue you deserve.

Brand Security And Malvertising Suite

Block bad ads and quickly fill with another ad to avoid missing out on revenue.

Device And CMS Agnostic

Use the full diDNA ad management platform and core technology on any device with any content management system.

Advanced Caching

Proprietary method used to increase ad load times and decrease latency on your site while still delivering the highest quality ads.

Ad Deployment Management

Easily detect errors and correct them, identify poor performing units for revenue and load time, and improve page speed load times without the manual work saving you time and money.

Auction Management And Optimization

The platform runs experiments at a macro level to continue to identify and implement trends for the maximum amount of ad revenue without any manual work.

Proprietary Rules Engine To Create And Monitor Optimization Rules

Machine Learning and AI Algorithms control floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue without intervention.

DiDNA Intelligence Suite

Utilizes proprietary lazy loading, user engagement monitoring, and dynamic price floors to further optimize your ad inventory.

CTV And Mobile App Support

Integrate using mopub via mediation or direct tag implementation.

DiDNA Simple Setup With Single Tag

Deploy the entire didna platform with just a single tag saving you time and keeping things simple.

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Streamline premium demand activation optimized for all digital ad inventory through the leading integrations in the industry

Through the development of the diDNA enterprise ad management and innovation surrounding our proprietary technology we have developed direct relationships with tier 1 network of demand partners. Arbitrage and reselling have always been against our primary focus of supporting the publishers, which can be reflecting in the number of direct relationships we have. By utilizing our premium demand and leveraging our long standing partnerships you’ll experience higher than average fill rates, viewability, and CPMs across all of your digital ad inventory. Simply add in additional demand for your existing clients to improve fill rates and overall value of your current ads.

Features

Seamless Integration Through DiDNA Portal, Prebid Or GAM

Integrate in as little as 24 hours* through numerous industry standard integrations that have been optimized by the diDNA core technology.

Leading Video Demand Integrations Through VAST/IMA, S2S And Prebid

Simplify implementation with industry standard integrations optimized with diDNA technology while remaining player agnostic and increasing fill rate and CPMs.

Self Service Header Bidder Management

Automate and optimize your header bidder wrapper with a click of a button and a single line of javascript.

Google Open And Exchange Bidding Management

Experience all the benefits of server to server bidding without the complicated setup. Improved ad load times (half the industry average), bid pressure, and CPMs resulting in higher ad revenue.

Managed Prebid Integration

Integrate all of the diDNA ad technology and demand in one single prebid compile if you host your own prebid.js.

Real Time And Pass Through Reporting

See daily ad revenue, CPMs, performance per network all in visually appealing graphs and reports. True transparent reporting where you can see exactly where every dollar is coming from.

Self Service Client Portal

Manage header bidders, OB, Exchange bidding, GDPR/CCPA compliance, and other ad management items with a click of a button.

Brand Security And Malvertising Suite

Block bad ads and quickly fill with another ad to avoid missing out on revenue.

50+ Premium Demand Partners Through DIRECT Relationships

With a strong stance against reselling and arbitrage, you’ll see direct relationships with our premium demand partners so you get the ad revenue you deserve.

Device And CMS Agnostic

Use the full diDNA ad management platform and core technology on any device with any content management system.

Advanced Caching

Proprietary method used to increase ad load times and decrease latency on your site while still delivering the highest quality ads.

Ad Deployment Management

Easily detect errors and correct them, identify poor performing units for revenue and load time, and improve page speed load times without the manual work saving you time and money.

Auction Management And Optimization

The platform runs experiments at a macro level to continue to identify and implement trends for the maximum amount of ad revenue without any manual work.

Proprietary Rules Engine To Create And Monitor Optimization Rules

Machine Learning and AI Algorithms control floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue without intervention.

DiDNA Intelligence Suite

Utilizes proprietary lazy loading, user engagement monitoring, and dynamic price floors to further optimize your ad inventory.

CTV And Mobile App Support

Integrate using mopub via mediation or direct tag implementation.

DiDNA Simple Setup With Single Tag

Deploy the entire didna platform with just a single tag saving you time and keeping things simple.

Show More

Join the diDNA ecosystem to access 20 billion monthly impressions, promote your ad technology, and increase revenue for your publishers

Our platform has made it possible to integrate as a value add solution with your product through prebid integrations, GAM integration or through the simple diDNA config integration for CTV/OTT, display, VAST/IMA, In Banner Video, and more. Use our premium inventory to maximize your ad revenue and grow your client base.

Features

Seamless Integration Through Prebid, GAM And DiDNA’s Versatile Configuration Technology

Making the onboarding and deployment process a smooth and quick process.

Leading Video Demand Integrations Through VAST/IMA, S2S And Prebid

Simplify implementation with industry standard integrations optimized with diDNA technology while remaining player agnostic and increasing fill rate and CPMs.

Self Service Header Bidder Management

Automate and optimize your header bidder wrapper with a click of a button and a single tag.

Google Open And Exchange Bidding Management

Experience all the benefits of server to server bidding without the complicated setup. Improved ad load times (half the industry average), bid pressure, and CPMs resulting in higher ad revenue.

Managed Prebid Integration

Integrate all of the diDNA ad technology and demand in one single prebid compile if you host your own prebid.js.

Real Time And Pass Through Reporting

See daily ad revenue, CPMs, performance per network all in visually appealing graphs and reports. True transparent reporting where you can see exactly where every dollar is coming from.

Self Service Client Portal

Manage header bidders, OB, Exchange bidding, GDPR/CCPA compliance, and other ad management items with a click of a button.

Brand Security And Malvertising Suite

Block bad ads and quickly fill with another ad to avoid missing out on revenue.

50+ Premium Demand Partners Through DIRECT Relationships

With a strong stance against reselling and arbitrage, you’ll see direct relationships with our premium demand partners so you get the ad revenue you deserve.

Device And CMS Agnostic

Use the full diDNA ad management platform and core technology on any device with any content management system.

Advanced Caching

Proprietary method used to increase ad load times and decrease latency on your site while still delivering the highest quality ads.

Ad Deployment Management

Easily detect errors and correct them, identify poor performing units for revenue and load time, and improve page speed load times without the manual work saving you time and money.

Auction Management And Optimization

The platform runs experiments at a macro level to continue to identify and implement trends for the maximum amount of ad revenue without any manual work.

Proprietary Rules Engine To Create And Monitor Optimization Rules

Machine Learning and AI Algorithms control floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue without intervention.

DiDNA Intelligence Suite

Utilizes proprietary lazy loading, user engagement monitoring, and dynamic price floors to further optimize your ad inventory.

CTV And Mobile App Support

Integrate using mopub via mediation or direct tag implementation.

DiDNA Simple Setup With Single Tag

Deploy the entire didna platform with just a single tag saving you time and keeping things simple.

Show More

Optimize all digital ad inventory
 and maximize ad revenue with one platform.

Manage all of your ad operations through one platform with proprietary core ad technology. Get access to 50+ premium demand partners, optimization technology for all of your digital ad inventory, and maximize ad revenue with one tag! Focus on your audience while we automate and simplify the process of maximizing your ad revenue.

Let's get in contact.