Introducing

Viewify

Learn how diDNA can help you get 80%+ viewability and better results from your monetization program.

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Increasing your ad revenue shouldn’t be this easy

We plug into your existing systems with a single tag, then leverage our premium partnerships and team of ad ops professionals to get you more revenue. It’s really that simple.

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didna ad tech for publishers

Tech that powers the entire advertising industry

Publishers

Grow your ad strategy with a single line of code to get 95% fill rates, 98% viewability, and a 150% average ad revenue increase.

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DSPs, SSPs, & Ad Tech

Access 20 billion monthly impressions, promote your ad technology or service, and increase revenue for your publishers.

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Brands and Agencies

Simply add tier 1 ad inventory to your ad campaigns and watch overall value and performance increase instantly.

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Our Partners

Features

Fast + Easy Integration

Deploy a full ad stack with a single line of JS or additional demand with a VAST tag.

Proven Ability to Scale

On average, we are able to increase RPM for our clients by 30% within 90 days.

70+ Demand Partners

Leverage our exclusive relationships to scale with display, video, mobile, & CTV.
didna industry leading

Industry Leading Performance

diDNA clients always see above average fill rates, RPMs, viewability, and more!

AI-Driven Software Stack

The diDNA proprietary rules-based engine is constantly learning and improving.

Dedicated AdOps Team

We’re a team obsessed with optimizing digital inventory for our clients.

More than Just Software

We fix existing tech problems, find new revenue opportunities, and more!

Curated Adtech Partners

Leverage our partner network to diversify your inventory & increase monetization.

The diDNA Flywheel

The publishers, strategic partners, and premium demand partners that make up the diDNA ecosystem exist in a symbiotic relationship founded on continuous optimization. With a “Culture of No Competition” that lifts all organizations, diDNA is quickly becoming the bedrock of the publisher advertising community.

Let’s Get Started

Designed for publishers, ad tech partners, and everyone in between, diDNA sits at a unique crossroads between machine learning software and an experienced team of ad operations professionals, dedicated to driving revenue increases for your business.

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