Privacy Policy

diDNA, Inc Privacy Policy

Our services as described below refers to technology from DIDNA, INC. This information and the Privacy Statement below is for our services.

If you have any questions about this policy, you can contact us. Our services may contain content or links to content or services provided by third parties. This policy does not apply to the practices of those third parties.

Information Collection, Use, and Sharing

In general, DIDNA uses log files to track transactions. These log files include internet protocol (IP) addresses, browser types used, the internet service provider (ISP) utilised, referring/exit pages, platform type, date/time stamps, and number of clicks. This information is then used to analyze trends, administer the site, aggregately track user movement, and target advertisements to users accordingly. DIDNA does not collect a website user’s Personally Identifiable Information (PII) as defined under United States law. However, in the course of and for purposes of conducting its business, DIDNA may collect and process the following consumer information that is considered Personal Information (PI) under US Law or Personal Data under the European Union’s General Data Protection Regulation(GDPR):

  1. browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to the DIDNA Platform;
  2. IP addresses, including both IPv4 and IPv6 are used to bid on advertising inventory;
  3. geo-location data is used to bid on advertising inventory;
  4. Precise Location Data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
  5. GPS coordinates, where available;
  6. unique DIDNA UserIDs, stored in browser cookies, are used for profiles on the ad server;
  7. mobile device identifiers are used to track mobile traffic and are shared with advertisers and agencies to tailor the advertising experience;
  8. pixel Data (data obtained through or in connection with the placement of any pixel mechanism) is used as part of the user matching process;
  9. people identifiers provided by DIDNA’s partners are associated to audience segments, and shared with advertisers and agencies;
  10. data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.

DIDNA’s internal processes treat personal data in accordance with regulatory requirements and applicable privacy laws to ensure that information is stored securely and used only for allowed and intended purposes.

DIDNA may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory. Any information shared with advertisers and publishers within the DIDNA Platform is done so in an aggregate fashion. This means that clients only receive information about users targeted by advertisements in a format with broad percentages.
In addition, although DIDNA does not directly engage in Cross-App Advertising, our technology may collect and/or pass through Mobile Device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs (for iOS 6 and later), instead of cookies, to recognize you.

Cookies and Tracking Technologies

Technologies such as: cookies, beacons, tags and scripts are used by DIDNA and our partners (such as advertising, marketing and analytics), affiliates, or analytics or service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Our partners may also use such technologies to deliver advertisements to you as described below.

We use cookies to remember users’ settings, authentication, preferences and analytics. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features, ads or areas of our site may be limited.

Log File Information

Log file information is automatically reported by your browser each time you access a web page on our Service. When you access the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information. We do not link this automatically-collected data to personally identifiable information.

Information Sharing

We will not rent, share, or sell to third parties the PII we collect, except for the reasons stated in this Privacy Statement.

We may share non-PII or PII with affiliates, subsidiaries, vendors, or other third parties to perform services on our behalf that are related to marketing and operating our services.

Information About Children

This site is not intended for, or designed to attract, children. We do not collect personally identifiable information from any person we actually know is an individual under the age of 13.

Your Choices

We will provide reasonable opportunity for individuals to access, update, or delete PII about them that we have in our possession. We will not use PII provided to us for purposes incompatible with the purpose for which it was provided without obtaining authorization from the subject of the information. For sensitive information, as required by the Safe Harbor Principles, we will obtain authorization prior to sharing the information or using it for a purpose other than that for which it was collected.

Changes To This Policy

We may from time to time change our practices with regard to information collected and used for our services. Changes will be reflected in this Privacy Statement. However, if we were to make material changes, those changes would not, without authorization, be applied to information collected prior to the changes.

Your Consent

By using our site, you consent to our privacy policy.