Add 70+ Premium Demand Partners
What You Get
Realized Revenue Fast
diDNA clients get results fast. We average a 100-150% revenue increase, 98% viewability, 80-95% fill rates, and improved inventory value in as little as 90 days.
A single tag is all you need to use our product suite. There’s no interruption on your existing platform – just us in the background, making you more money.
With a strong stance against reselling and arbitrage, you’ll see direct relationships with our premium demand partners so you get the ad revenue you deserve.
Connect through numerous industry standard integrations like Prebid, GAM, or direct on page – all optimized by the diDNA core technology.
diDNA Intelligence Suite
Utilizes proprietary lazy loading, user engagement monitoring, and dynamic price floors to further optimize your ad inventory.
Leading Video Demand Integrations Through VAST/IMA
Simplify implementation with industry standard integrations optimized with our technology while remaining player agnostic and increasing fill rate and CPMs.
Proven Industry Leaders
Collaborate directly with industry leaders in the Prebid community, a partner in the Google MCM Program, and a US-based revenue optimization team dedicated to continuously identifying more ways to win together.
Proprietary Rules Engine To Create And Monitor Optimization Rules
Machine Learning and AI Algorithms control floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue without intervention.
Google Open And Exchange Bidding Management
Experience all the benefits of server to server bidding without the complicated setup. 50% faster load times and higher CPMs resulting in more ad revenue.
With leading identity resolution solutions integrated directly into our platform, you’re able to further understand your audience and earn more from advertisers.
Self-Service Header Bidder Management
Real Time And Pass Through Reporting
See daily ad revenue, CPMs, performance per network all in visually appealing graphs and reports, so you can see where every dollar is coming from.
Auction Management And Optimization
Run experiments to identify and implement trends for the maximum amount of ad revenue without any manual work.
Managed Prebid Adapter
Integrate all of the diDNA ad technology and demand in one single Prebid compile if you host your own prebid.js.
Self-Service Client Portal
Manage header bidders, OB, Exchange bidding, GDPR/CCPA compliance, and other ad management items directly in your self-serve portal.
Advanced Caching System
Proprietary method used to increase ad load times and decrease latency on your site while still delivering the highest quality ads.
“Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices.”
“diDNA has become the easiest way for us at USSSA to monetize our content. Whether it’s their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. “
“Great company, great technology stack and nothing but a positive experience. The diDNA team is top notch. We got up and running with them in days and they immediately added new revenue to our bottom line. We continue to discover new ways to leverage their technology and grow our business.”