The Programmatic CPM Scale

Fluctuations in Performance Happen

That’s why we’ve built a custom ad revenue index. Now publishers can see in real-time how their CPM is tracking against our global CPM. This global CPM is a measure of thousands of websites, mobile applications, and CTV channels measured on a 0-100% channel, where 100% is our highest CPM day all-time.

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Designed for publishers, ad tech partners, and everyone in between, diDNA sits at a unique crossroads between machine learning software and an experienced team of ad operations professionals, dedicated to driving revenue increases for your business.
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