The core goal of diDNA “digital information DNA” is to provide a core scoring system operating in near real-time to identify trends in user data and enable business rules to be leveraged based on the scores.
BIG DATA PROCESSING
The diDNA score utilizes a method of unique user tracking that goes far beyond cookies and provides a safety net against unrecognized users.
AD YIELD MANAGEMENT
If you have content or are generating user traffic, our techniques and technology help create advertising revenue you never thought possible and translate all the noise into an easily manageable system.
We feed our system insane amounts of data and write rules that allows trends and behavioral patterns to be learned in real-time to then make effective commands to whichever operating system being applied.