Technology

Features of diDNA’s software

Client portal & reporting

Consolidated uniform reporting across all ad networks with near real time revenue and performance reporting.

Automated frontend optimizations

Automatically detects errors and corrects them.  Identifies poor performing units for revenue and load time.  Dramatically improves page speed load times.  Average load times are half the industry average.

Simple setup

Quick and easy installation of the didna tools.  didna will mediate your existing networks along with bringing additional networks to fill your ads.

30+ Networks and PMP access

diDNA works with over 30 networks for display, mobile, video & CTV as well provides PMP access.   Instant access to many of the top tier demand sources.

Google Exchange Bidding

diDNA leverages Google exchange bidding for display & mobile, utilizing server to server communication to reduce latency.

Malvertising scanning

diDNA has direct partnership with the top malvertising services to block threats, limit vulnerabilities and protect our clients brands.

Machine learning plus Artificial Intelligence

The platform controls floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue.

Ad quality and viewability

The platform leverages lazy load, viewability focused rules, enhance direct sold rules and A/B testing to improve viewability.

Ad Integrity Protection

DiDNA is constantly monitoring for fraudulent activity such as bid shading, arbitrage and other nefarious techniques in the industry.

Full developer API access

Reporting and management API for deep integration for client platforms and third party software.

Our Technology

Data collection and analytics

Data collection and analytics

DiDNA's software has optional integrations with Google analytics to push revenue report directly to Google analytic reports. Our portal also offers consolidated reporting for programmatic revenue.

Viewability and frontend optimization

Viewability and frontend optimization

The software is identifying and fixing frontend problems with the frontend ad code deployment. This drastically has improved viewability and overall revenue for publishers.

Auction management and optimization

Auction management and optimization

By watching all ad auctions conducted, we optimize in real-time based on the results. The platform continuously runs experiments at a macro level to identify trends for revenue optimization.

Dynamic Audience segmentation

Dynamic Audience segmentation

By collecting data and analyzing said data, we are able to create unique audience segments geared toward campaign targeting.

Ad tag wrapper

Ad tag wrapper

The software identifies all existing ad units on a page for automated deployment support. The software is designed to wrap each ad unit code for the purpose of scanning for malvertising, poor performing ads and evaluate ad quality.

Brand safety and ad quality monitoring

Brand safety and ad quality monitoring

DiDNA's software monitors for data leakage, poor ad quality, non-human traffic (bot traffic) and prevents these issues from affecting our publishers' brands.

Rules engine

Rules engine

The rules engine allows for the software to create specific rules using a variety of conditional options to cater to unique business requirements and/or create rules to enhance the programmatic performance.

Experiment tester

Experiment tester

The experiment tester allows the diDNA team and publisher the ability to create unique test case scenarios for the purpose of evaluating and sampling groups to determine optimal ad deployment.